Privacy and Cookies Policy
1. Introduction
We are committed to protecting the privacy of visitors, users, customers, and associates.
This policy applies when acting as a data controller regarding personal data.
Privacy controls are incorporated into the website to determine how personal data is processed.
Cookies are used, and consent will be requested where they are not strictly necessary for service provision.
Services are intended for individuals aged 18 and above.
2. Collection of personal data
We collect contact data, including names, company names, addresses, phone numbers, and email IDs.
Account data such as identifiers, business names, marketing preferences, and website settings are processed.
Profile data may include personal details, employment history, and social media information.
Customer relationship data includes job roles, communication records, and categorization details.
Service data, including financial transaction details, are processed securely.
Usage data such as IP addresses, browser types, visit durations, and page navigation paths are collected.
Personal data from other individuals should not be shared unless explicitly requested.
3. Purpose of processing and legal basis
Personal data is processed for website operations, service fulfilment, invoicing, and customer management.
Publications involving account and service data are carried out in accordance with user instructions.
Communication with users for support and complaint handling is a key processing activity.
Content personalization and targeted advertisements are implemented to enhance user experience.
Direct marketing efforts involve email, SMS, and telephone promotions.
Research and analysis are conducted to improve security, usability, and performance.
Recordkeeping ensures effective business operations and regulatory compliance.
Security measures are in place to prevent fraud and unauthorized access.
Insurance and risk management activities may involve personal data processing.
Legal compliance requires the retention and disclosure of personal data as necessary.
4. Automated decision-making
Personal data is used for generating reports and insights through artificial intelligence and business analytics.
Automated decisions are based on real-time information to ensure accuracy and efficiency.
5. Sharing of personal data
Personal data may be shared within affiliated entities and subsidiaries.
Professional advisors, insurers, and service providers may receive data where necessary.
Payment transactions are processed through third-party providers with secure data handling measures.
Marketing partners may receive contact details to offer relevant goods and services.
Legal obligations may necessitate the disclosure of data for compliance and legal proceedings.
6. International data transfers
Personal data may be transferred outside the UK and the EEA with appropriate safeguards.
Data shared online may be accessible worldwide, and security measures are in place to prevent misuse.
7. Data retention and deletion
Personal data is retained for 30 to 90 days based on necessity and legal obligations.
Published data may be retained beyond standard retention periods under specific licensing agreements.
Retention policies are aligned with regulatory requirements to ensure lawful data management.
8. Data security
Security measures include encryption, access controls, and secure storage facilities.
Users are responsible for maintaining strong passwords to prevent unauthorized access.
9. User rights
Users have rights to access, rectify, erase, and restrict processing of personal data.
Complaints can be raised with regulatory authorities regarding data processing concerns.
10. Third-party eebsites
The website contains links to third-party platforms with separate privacy policies.
11. Updates and amendments
Privacy policies are reviewed and updated periodically.
Notifications regarding changes may be sent via email.
12. Cookie usage
Cookies enhance website functionality, personalization, security, and analytics.
Users can manage cookie preferences through browser settings.
13. Contact information
For privacy-related inquiries, users can contact via the provided details on the website.
14. Cookies that we use
We use cookies for the following purposes:
Authentication & Status – To identify you when you visit and navigate our website, ensuring that you remain logged in where applicable.
Shopping Cart – To maintain the state of your shopping cart while you browse our website.
Personalisation – To store your preferences and tailor the website experience to your needs.
Security – To enhance security measures, protect user accounts, prevent fraudulent logins, and safeguard our website and services.
Advertising – To display relevant advertisements based on your interests.
Analysis – To analyse website usage and performance, helping us improve our services.
Cookie Consent – To store your preferences regarding the use of cookies on our website.
15. Cookie preferences
- You can easily manage your preferences relating to the use of cookies on our website by visiting: https://serplinks.co.uk/
16. Amendments
We may update this privacy policy from time to time by publishing a new version on our website.
You should check this page occasionally to know the changes made in the privacy policy and ensure that you are happy with any changes to this policy.
We may notify you about the changes made to this policy by email.